Company: Shell
Skills: Marketing
Experience: 12 + Years
Education: Masters Degree
Location: Mumbai, Maharashtra, India

Are you apt to be part of the accelerated growth in the automotive Consumer Industry and win across a diverse value chain? Join our team and you would be the HERO of this block buster movie called "Transformers of Shell India Lubricant success".

Where you fit

Consumers in India are highly selective and hugely receptive in picking out a brand they can trust. Shell Automotive Lubricants India have an exciting plan to reach out to such consumers through a value chain comprising of Trade, Garages, Franchise Workshops & Mechanics. Distribution to these value chains is led by a team of dedicate Sales reps managed by capable Distributors.

In this role, you will create and own 5-year strategic roadmap for growth of automotive sector business for India, in line with global and country's identified strategic levers.

What's the role?

As Marketing Team Lead for Automotive, you will deliver aligned marketing and activation calendar for the automotive sector to achieve plan volume, margin, and market share growths

Further accountabilities are the following:
  • Volume and Premiumization (product mix) target
  • Opex yield (ROI) of marketing spends
  • Market share growth
  • Sufficiency of initiatives for achievement of outer year growth ambition
  • On time delivery of agreed marketing programs, New product launches
  • team management (comprising of 4-5 sector managers who own specific category/sector targets. For example, bikes /trucks /OEMs/adjacent products etc.
  • Spend budget management and tracking as per aligned processes
  • Analysis of sectoral trends and market audit data to identify opportunities and plan
  • Collaborate with diverse stakeholders in sales/technical/region/global/CR/finance to align sector plan and to get sign off
  • Learn and share best practices to/from other countries

What we need from you
  • Preferably MBA/PGDM graduate with at least 12-15 years of total experience out of which at least 5-7 years in marketing /product or category management
  • Experience of working in a matrix environment
  • Commercial acumen and willingness to take immediate practical actions to deliver current year numbers is important Vs focusing only on marketing or long-term viability.
  • Experience/exposure to digital marketing/influencer programs


Shell is a global energy company where we work towards powering progress through more and cleaner energy solutions. We use advanced technologies and take an innovative approach to help build a sustainable energy future. In India Shell has its businesses footprint in Information Technology, Projects & Technology, Finance Operations, Integrated Gas, Downstream & Upstream spread across more than 7 main locations.

An innovative place to work

Join us and you'll be adding your talent and imagination to a business with the ambition to shape the future - whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently, everyone at Shell does their part.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we are nurturing an inclusive environment - one where you can express your ideas, extend your skills and reach your potential...

We are creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we'll take it from there. We are striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity. We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

As an equal opportunity employer, combining our ideas through a creative, collaborative environment and global operations - we have developed and will continue to nurture a unique workplace with an impressive range of benefits to ensure that joining Shell is an inspired and rewarding career choice for everyone.