Company: Saudi Aramco
Skills: Marketing
Experience: 15 + Years
Education: Masters Degree
Location: Saudi Arabia


We are Aramco

Our high-performing employees are drawn by the challenging and rewarding professional opportunities we offer, and by the opportunity to make a positive difference through their work. At Saudi Aramco, we give our people the opportunity to do the work they dreamed of doing and support them in achieving more than they thought possible.

Overview

We are seeking a Marketing Specialist to join the ITHRA Communication & Partnerships Division of King Abdulaziz Center of World Culture (Ithra).

Ithra is an all-purpose cultural destination, an environment for transformative experiences to unlock the power of potential through mastery in arts, science, literature and innovation.

Marketing Specialist is a strategic role, you will be an integral part of development and execution of marketing plans to reach targets from brand awareness to product promotion. A marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. The candidate should also be well-versed in specialized marketing concepts, principles and tactics.

Key Responsibilities

As the successful candidate you will hold a Bachelors degree in Marketing, Advertising or related field preferred from a recognized and approved program.

You will have a minimum of 15 years' experience with a minimum of 5 years' experience in a corporate marketing/advertising or a similar environment i.e. advertising and branding agency with proven experience as marketing specialist or similar role. Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods. Demonstrable experience in marketing data analytics and tools.

Minimum Requirements

You will be required to perform the following:

Provide a track and measure the effectiveness of marketing efforts and strategies

You will lead projects to develop marketing campaigns, brand collateral, and long-term strategies - overseeing the work of external consultants, including web developers, videographers and online platform vendors

You will manage brand resources and processes to enable consistent brand delivery, i.e., message frameworks, visual assets, key terminology, accurate data and highlights

Perform extensive quantitative and qualitative market researches to implement data driven marketing campaigns and meet organization-wide strategic goals

You will be working closely with internal teams to support the organization's growth by developing content marketing and demand generation strategies that drive awareness and engagement with the Ithra brand

You will be responsible for the development and implementation of strategic and external events calendar to drive awareness with new prospects and accelerate existing opportunities

Work with Marketing Coordinator to develop a centralized marketing calendar to include spotlight articles, social media and email campaigns, overseeing their full life cycle, including: creative/copy development, data segmentation, and reporting/analysis

Brainstorm and develop ideas for creative marketing campaigns

Liaise with external agencies to execute promotional events and campaigns

Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc)

Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.

Plan and execute initiative to reach the target audience through appropriate channels (social media, e-mail, TV, etc)

Assist in analyzing marketing data (campaign results, conversion rate, traffic, etc) to help shape future marketing strategies.

Certificates

Data not available

Explore our career opportunities

We are a global company with over 70,000 employees. Be part of a diverse global culture, working on challenging projects with dynamic, talented people in a world-class environment.