Company: Baker Hughes
Skills: Marketing
Education: High School/Secondary
Location: Florence, Tuscany, Italy


Would you like to shape our marketing strategy for the future of Energy products?

Would you like the opportunity to work in a dynamic role, responsible for market growth?

Join our Strategic Marketing Team

Our marketing team plays an important role in providing vision and focus to position TPS as a leader in energy transition for turbomachinery technologies in line with Baker Hughes net zero emission 2050 target. Our group of highly analytical and strategic thinkers understand market trends and their impact on the business/customer needs and how TPS can support their profitable growth.

Partner with the best

You will support the TPS organization to lay-out the vision and drive focus on the energy transition, by providing scenario analysis and quantitative assessment of key trends and impact on TPS segments. You will lead Market analysis, new products and new solutions, supporting the development and the execution of the strategy, helping to position TPS as market leader in new spaces.

As a Strategic Marketing Manager - Industrial, you will be responsible for:

 

 

  • Developing and synthetizing a clear view of the Energy sector and Industrial market dynamics, long term trends, drivers and profitability at global level.
  • Accounting for market sizing, including provide and examine projects and opportunities list, analyzing after market opportunities, brownfield upgrades and replacements.
  • Scouting new markets and adjacencies for TPS, suggest growth areas for the business-, short- and long-term growth opportunities, develop business case for future organic/inorganic play.
  • Understanding of key players and actors, sub/segment ecosystem, customers' behaviors and specific product needs, structure customers segmentation and VOCs.
  • Working with platforms to develop product positioning, competitiveness and value proposition.
  • Leading strategic playbook and business review preparation, partnering with Industrial platform leaders and functions to develop strategy and action plans, supporting business case development.
  • Supporting the product and go to market strategy development and execution, being a critical partner for the commercialization and communication team to increase market penetration.

 


Fuel your passion

To be successful in this role you will:

 

 

 

 

  • Have BSc. or MSc. from an accredited university or college.
  • Demonstrate a solid background in Marketing or related field (i.e product leadership, commercial roles in the energy industry).
  • Have an impressive affinity towards the energy transition world, ideally with an existing track record.
  • Demonstrate accountability for functional, business, and broad company objectives, integrate and develop processes that meet business needs across the organization.
  • Have very good analytical and process skills, ability to understand the story behind the numbers.
  • Have a background in Energy or Industrial sectors: Industrial applications, Industrial Power Generation.
  • Have very good oral and written English language skills.
  • Show high knowledge of MS Office.

 


Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

 

 

 

 

  • Occasionally remote working from home or another work location
  • Working flexible hours - flexing the times when you work in the day to help you fit in everything in and work when you are the most productive

 


Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

 

 

 

 

  • Contemporary work-life balance policies and wellbeing activities
  • Comprehensive private medical care options
  • Safety net of life insurance and disability programs
  • Tailored financial programs
  • Additional elected or voluntary benefits

 


About Us

With operations in over 120 countries, we provide better solutions for our customers and richer opportunities for our people. As a leading partner to the energy industry, we're committed to achieving net-zero carbon emissions by 2050 and we're always looking for the right people to help us get there. People who are as passionate as we are about making energy safer, cleaner and more efficient.

Join Us

Are you seeking an opportunity to make a real difference in a company with a global reach and exciting services and clients? Come join us and grow with a team of people who will energize and inspire you!

About Us:
With operations in over 120 countries, we provide better solutions for our customers and richer opportunities for our people. As a leading partner to the energy industry, we're committed to achieving net-zero carbon emissions by 2050 and we're always looking for the right people to help us get there. People who are as passionate as we are about making energy safer, cleaner and more efficient.

Join Us:
Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let's come together and take energy forward.

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.