Company: Baker Hughes
Skills: Business Development, Marketing
Experience: 5 + Years
Education: Bachelors/3-5 yr Degree
Location: Shanghai, China


Join our forward-thinking Marketing Team

Our Marketing team plays an important role in advancing our company brand strategy and positioning with a focus on content marketing. Our team is a group of highly analytical thinkers with an audience-first mindset, who understand digital marketing, social media, and how to use data in formulating a campaign strategy.

Partner with the best

As a DemandGen Specialist, you will manage the full stream of lead qualification from contacting the customer by sending emails or conducting calls, converting qualified leads into sales pipeline which leads generated via various digital marketing funnels, customer conferences, field events and account-based initiatives, you will insure to deliver across multi businesses and stakeholders.

As a DemandGen Specialist, you will be responsible for:

 

 

  • Manage to qualify the inquiries from various funnels including website, hotline, Google ads, e-Commerce platform etc., assign to corresponding team based on business alignment, continue to follow up with customers and counterparts until it's dispositioned properly.
  • Initiate and design outbound campaigns by calls, emails, or other possible attempts to support business growth including NPIs, Installed Base study, NPS survey, Account-Based Marketing development initiatives etc.,
  • On-site support and collaborate with Sales to digitize seminars and exhibitions, occasional travel needs.
  • Provide better visibility and market insight to respective business stakeholders by summarizing and analyzing campaigns/projects, respectively and generally.
  • Exceed or achieve quarterly and annual targets/KPIs, including register working activities on daily basis in SFDC, conversion rate from lead to pipeline, ratio from pipeline to order.
  • Build and maintain trusted relationships with customers, teams, and stakeholders within a global-matrix environment.

 


Fuel your passion

To be successful in this role you will:

 

 

 

  • Bachelor's degree and above, Industrial background is preferred (Automotive, Electronics, Petrochemical).
  • At least 5+ years working experience in marketing/inside sales/sales support/customer care.
  • Ability to communicate effectively with senior management level decision makers.
  • A Self Starter, can work effectively with limit or no supervision, holding "say do" attitude, an active and strong team player, enjoy collaborating and solving problems with others.
  • Native mandarin speaker, fluent in English with excellent written and verbal communication skills.
  • Proficient IT end-user, including MS Office, Outlook and SFDC.

 


About Us

With operations in over 120 countries, we provide better solutions for our customers and richer opportunities for our people. As a leading partner to the energy industry, we're committed to achieving net-zero carbon emissions by 2050 and we're always looking for the right people to help us get there. People who are as passionate as we are about making energy safer, cleaner and more efficient.

Join Us

Are you seeking an opportunity to make a real difference in a company with a global reach and exciting services and clients? Come join us and grow with a team of people who will energize and inspire you!

About Us:
With operations in over 120 countries, we provide better solutions for our customers and richer opportunities for our people. As a leading partner to the energy industry, we're committed to achieving net-zero carbon emissions by 2050 and we're always looking for the right people to help us get there. People who are as passionate as we are about making energy safer, cleaner and more efficient.

Join Us:
Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let's come together and take energy forward.

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.