Company: Wood
Skills: PR / Corporate Communications
Experience: 5 + Years
Education: Bachelors/3-5 yr Degree
Location: San Ramon, California, United States


Overview / Responsibilities

Come join Wood as a Communications Engagement Specialist in, San Ramon, CA. Wood offers health benefits, 401k, vacation, LTD/STD and more. This Specialist will develop content and creative for U.S. Fuels organization and market Fuels products and programs through activities such as brand and program promotion management, campaign development, and channel strategy execution.

Authorization to work lawfully in the US without sponsorship from Wood is required

 

  • Responsible for the development of content and creative in support of Fuels initiatives and strategies; collaborate with the Fuels and Programs managers to understand goals and objectives, initiative prioritization, and target segments for growth; translate these strategies into creative briefs which are provided to our agencies to develop the relevant content; work directly with creative agencies and managers to ensure content meets desired needs and objectives
  • Build content framework for Fuels and Programs with input from key stakeholders (Marketing, Sales, Sales Operations, third-party partners, etc.)
  • Manage outside agencies and resources, including setting and managing content budgets, managing agency performance, costs, deliverables, deadlines and provides editing direction to deliver final content
  • Collaborate with website specialist, e-mail specialist, media advisor, trade show specialist, Project Managers, Legal, Customer Experience, and EDDS to understand content needs; develops content and digital campaigns that are leveraged across all our marketing channels; and ensures distribution of final content to end users
  • Gather analytics and lookback data from all channels to understand content and campaign effectiveness and use same to aid decision making
  • Content for development includes videos, infographics, social media, website pages, push notifications, emails, POP materials, Sales brochures, presentations, banner ads, and FAQ's
  • Developed content will be used for the following: Websites, Content Marketing, email Marketing, Social Media, Tradeshows, product launches, new initiatives, learning and development to support key stakeholders including internal and external Sales teams, Retailers, Marketers, COCO, third-party partners, and others
  • Manage marketing and content projects, results and budgets using project management tools

 


Skills / Qualifications

 

 

 

  • Bachelor's degree required (preferably in communications, business or related field)
  • 5+ years of experience in content development
  • 5+ years of experience in Marketing planning and strategy San Ramon, CA based
  • Candidates local to the San Ramon/Bay Area required


Preferred Qualifications:

 

 

 

  • Previous content development and marketing experience within Oil and Gas/Fuels industry
  • Google Analytics and SalesForce.com experience or similar

 


Company Overview

Wood is a global leader in engineering and consultancy across energy and the built environment, helping to unlock solutions to some of the world's most critical challenges. We provide consulting, projects and operations solutions in more than 60 countries, employing around 45,000 people. www.woodplc.com

Diversity Statement

We are an equal opportunity employer that recognises the value of a diverse workforce. All suitably qualified applicants will receive consideration for employment on the basis of objective criteria and without regard to the following (which is a non-exhaustive list): race, colour, age, religion, gender, national origin, disability, sexual orientation, gender identity, protected veteran status, or other characteristics in accordance with the relevant governing laws.

 

Wood is a global leader in the delivery of project, engineering and technical services to energy and industrial markets. We operate in more than 60 countries, employing around 55,000 people, with revenues of over $11 billion. We provide performance-driven solutions throughout the asset life cycle, from concept to decommissioning across a broad range of industrial markets including upstream, midstream and downstream oil & gas, chemicals, environment and infrastructure, power & process, clean energy, mining, nuclear and general industrial sectors. We strive to be the best technical services company to work with, work for and invest in.

 

Visit us at www.woodplc.com and follow us on Facebook and LinkedIn