Company: Baker Hughes
Skills: Marketing, Project Management
Education: Bachelors/3-5 yr Degree
Location: Houston, Texas, United States


Overview

The Lead Digital Marketing Project Specialist (Project Manager) is responsible for driving and managing the implementations of the design, layouts, and features of the site as the business and digital strategy requires. The role reports to the Digital Strategy & Execution Director.

Roles & Responsibilities
  • Scrum ownership for Web development
  • Completion of strategic road map in conjunction with full marketing organization to plan for 2021
  • Serve as Digital Solutions' internal and external point of contact for Web development
  • External agency and vendor ownership and management - central content scope
  • SEO Web site scope ownership and management
  • Persona development
  • Digital Customer Experience (CX) planning and documentation
  • Customer buying journey roadmap and development
  • Work closely with Web designers and programmers to produce the website
  • Constant communication with Marketing and Communications stakeholders to develop and deploy their content - and ensuring there is a clear establishment of what can be created within what timeframe
  • Research different software programs, maintaining software documentation


Background/Experience
  • Bachelor's degree required (computer science preferred)
  • Budget management
  • Experience with and working knowledge of JSON, HTML/XHTML, CSS, JavaScript
  • Working knowledge of server architecture and hosting architecture
  • Working with multiple marketing, communications and sales functions to deliver superior results


Skills/Behaviors/Knowledge
  • Thorough functional knowledge and coding experience
  • Advanced knowledge of Search Engine Optimization
  • Advanced knowledge of Web analytics, and site performance measurement strategies
  • Ability to multitask with strict time constraints, budgets and business goals
  • Project management
  • Problem solving
  • Collaborative
  • Customer focused
  • Detailed/organized
  • Persistent
  • Self-starter
  • Familiarity with the organization's industry, offers and solutions


About Us:
With operations in over 120 countries, we provide better solutions for our customers and richer opportunities for our people. As a leading partner to the energy industry, we're committed to achieving net-zero carbon emissions by 2050 and we're always looking for the right people to help us get there. People who are as passionate as we are about making energy safer, cleaner and more efficient.

Join Us:
Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let's come together and take energy forward.

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.