Company: Baker Hughes
Skills: Business Development, Marketing
Experience: 3 + Years
Education: Bachelors/3-5 yr Degree
Location: Houston, Texas, United States

Job Description

Role Summary

The Lead ABM Specialist is responsible for planning and executing a multitude of marketing programs (e.g., account intelligence gathering, demand creation, reputation support and sales enablement) - in agreed-upon global strategic accounts, large named accounts and industry accounts - to support sales goals.

  • Prioritize and group accounts by common attributes
  • Leads their respective market segments ABM for all of Digital Solutions and for the company as a whole
  • Oversee offer creation and determine the optimal tactic mix for industry accounts
  • Understand and analyze account portfolio makeup, including how key accounts contribute to overall industry revenue, as well as prioritizing industry sub-verticals
  • Work with functions in sales and marketing to define and establish workflows (e.g., campaign personalization and execution, lead hand-offs)
  • Partner with operations to provide ongoing data and insight into industry accounts from internal and external sources to drive relevance and timely execution
  • Execute marketing programs on behalf of sales, and demonstrate to reps how to execute program elements on their own
  • Provide light customization of campaigns according to analysis of buyer needs and industry trends (e.g. regulatory environment)
  • Work with digital teams to conduct A/B testing of messaging to improve response and conversion rates
  • Determine which internal marketing campaigns and assets to leverage for industry-account engagement planning
  • Evaluate, select and manage outside vendors (e.g. technology partners, data providers and agencies) that may contribute to industry-account marketing
  • Manage and adhere to budget allocation
  • Partner with sales operations to establish, forecast and report against key success metrics

  • Bachelor's degree required
  • Minimum 3-5 years of B2B marketing experience, including two years specializing in the relevant
  • Bachelor's degree required
  • Delivering business results through integrated, multitouch campaigns and programs at an industry level
  • Demonstrated understanding of key issues related to the relevant industries
  • Campaign management and demand creation processes
  • Insight gathering and analysis from multiple internal and external data sources (e.g., data providers, social analysis, engagement scores)
  • Usage of MAPs and SFA systems, including orchestrating, customizing and executing campaigns, and tracking and measuring performance using dashboards
  • Budget management
  • Demonstrated creative capabilities (e.g., writing and/or design) to drive personalization and relevance
  • Working with multiple marketing and sales functions to deliver superior results

  • Deep industry domain knowledge
  • Marketing data and insight gathering and analysis
  • Demand creation and campaign execution
  • Influence and persuasion skills
  • Project management
  • Strong oral and written communication
  • Problem solving
  • Collaborative
  • Customer focused
  • Detailed/organized
  • Persistent
  • Self-starter
  • Multi-tasker
  • Familiarity with the organization's industry, offers and solutions
  • Account and contact insights and where to gather account intelligence
  • Sales methodology and account management structures/processes
  • Goal setting and account-specific marketing planning
  • Demand type and how it alters marketing and selling

Success Metrics
  • Industry-account revenue and growth
  • Industry-account pipeline opportunity creation
  • Industry-account pipeline opportunity influenced
  • Industry penetration/market share
  • Database growth and accuracy of contact and account data for defined accounts
  • Customer engagement scores
  • Sales/partner utilization of marketing programs and subsequent feedback
  • Response rates to marketing programs within accounts

About Us:
With operations in over 120 countries, we provide better solutions for our customers and richer opportunities for our people. As a leading partner to the energy industry, we're committed to achieving net-zero carbon emissions by 2050 and we're always looking for the right people to help us get there. People who are as passionate as we are about making energy safer, cleaner and more efficient.

Join Us:
Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let's come together and take energy forward.

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.