Company: Baker Hughes
Skills: Marketing
Experience: 7 + Years
Education: Bachelors/3-5 yr Degree
Location: Twinsburg, Ohio, United States
No location/work authorization restrictions found.

Role Summary:

The Marketing Leader - Reuter Stokes (RS) is responsible for growth and ensuring that the product strategy addresses market needs in a profitable way. Success will be determined by this individual's ability to develop strategy, translate concepts, and implement change.

Essential Responsibilities:

In the role of Marketing Leader - Reuter Stokes, you will:
  • Lead & drive awareness, demand, and revenue for new and existing products & services, working closely with sales, commercial operations, product leadership and channel partners
  • Develop and execute global NPI (New Product Introduction) launches & on-going go-to-market plans for specific product lines including value proposition development, positioning, messaging, and commercial activation (partnering with the product management, sales, and communications functional teams)
  • Partner with product management and other functions to provide strategic direction for the growth of specific product lines within RS
  • Provide market intelligence, competitive intelligence, customer intelligence & data analytics, and value proposition development to support marketing, product management, & technology functions and key investment decisions
  • Partner with the RS Technology, Product Line Leaders & Commercial team to develop strategy planning, NPI (New Product Introduction) roadmap, and risk mitigation plan
  • Work with product management to guide the creation of new products, services, and commercial models for target markets, verticals, applications, and customers
  • Identify, understand, and validate customer value and prioritize customer CTQs through market research, analysis, and extensive voice of the customer
  • Develop value propositions based on customer needs / challenges and market opportunities, and understand entitlement per industry segment and application within the region
  • Provide market intelligence and crucial inputs to the product leadership for product development and platform strategies
  • Support 3-year Growth Playbook & annual operating plan for RS
  • Design and implement Global Marketing campaigns, collaborating with the Communications team and external vendors to localise content to engage a wide audience

  • Bachelor's Degree in Engineering, Science, or Business from an accredited university or college (OR High School Diploma/ GED from an accredited school or institution with a minimum of 7 years of industrial or commercial experience and in marketing, product management, or sales)
  • Minimum 3 years of experience in industrial or commercial
  • Minimum 3 years of experience in marketing, product management, or sales

Desired Characteristics:
  • Technically competent with expert knowledge in key markets Oil & Gas, Power Generation, Radiation Monitoring and Detection, Nuclear and general industrial knowledge strongly desired
  • Master's degree in Business Administration (MBA) or Marketing or equivalent knowledge and experience
  • Knowledge of customer interface and negotiations
  • Strong selling / account management skills
  • Proven ability to achieve sales and customer satisfaction objectives
  • Business Development skills and an entrepreneurial spirit
  • Strong oral and written English communication skills (additional languages would be advantageous)

  • Twinsburg, OH

This is your opportunity to learn more, do more, live the career you have imagined and be part of a truly diverse organization.

Baker Hughes is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. Learn more