Company: Baker Hughes
Skills: Marketing, PR / Corporate Communications
Education: Bachelors/3-5 yr Degree
Employment Type: Full Time Salaried Employee
Location: Billerica, Massachusetts, United States
No location/work authorization restrictions found.


Role Summary:

The Measurement & Sensing (M&S) Communications Manager is the focal point for all internal and external communications related to the product line, within the Measurement & Controls business (M&C), ranging across the energy and primary adjacent sectors (automotive, aviation, and industrial sectors). As a strategic advisor to the M&S leadership teams, and working directly with the M&C Communications

Leader, the successful candidate will develop and execute comprehensive communications programs for the business. This includes accountability for new product launches and ongoing promotions of new technologies, products and services - direct and through channels, executing customer experience strategies, segment-specific storytelling and positioning, commercial and sales win amplification, and developing brand management campaigns with order-driving results to support products and services' value proposition across a highly technical flow business and multiple industries. This role will also drive PR and thought leadership for the business, while establishing and executing an employee communications and culture strategy and rhythm.

Essential Responsibilities:

In the role of Measurement & Sensing Communications Leader, you will:
  • Lead commercial and business storytelling globally, developing compelling content to position the business' technologies, customers and people for both internal and external audiences
  • Drives the commercial communication strategy and execution for global products, and industry segments across M&S, integrating where possible with cross-industry visibility across the M&C business
  • Works closely with other communication colleagues, sales and commercial teams, project and product managers / leaders to implement fully-integrated new product introduction and go-to-market communications plans
  • Leads M&S' customer events program, partnering with vendors and suppliers as needed to oversee logistics and management for strategic events globally
  • Develops, tracks and shares collaborations which includes working closely with the M&C Communications Leader to align on business-wide priorities, industry targets and campaign themes
  • Leads brand management for M&S' three product brands - Druck, Panametrics and Reuter-Stokes - and oversees rebranding programs
  • Participates as a strategic advisor to the M&S leadership teams and actively engages with members of the business across staff meetings, QMI reviews and strategic / operational discussions for customer commercial campaigns / needs
  • Builds and manages content for external-facing digital channels including the M&S website and customer communications portals
  • Produces a variety of tools and materials to support deals and wins announcements, demand creation, product launches, product re-launches and ongoing commercialization, installed base and field marketing, creative content and company materials
  • Partners closely with HR to develop an employee engagement program to create awareness, celebrate business wins and drive the Baker Hughes culture, amplifying across Digital Solutions and the Baker Hughes portfolio
  • Develops relationships with critical industry trade media, and serves as advisor to the business for all trade media, as well as partnering closely with the Baker Hughes Communications team for Tier 1 media opportunities
  • Builds, maintains and leads working relationships with sales and commercial, project and product managers and the broader communication community ensuring effective collaboration and global coordination of activities
  • Analyzes and measures results of promotional initiatives and makes adjustments in strategy / execution as appropriate
  • Is accountable for budget activity strictly related with the activities associated with the role, ensuring proper management and ROI assessment to ensure that all resources are being used efficiently and productively
  • In partnership with M&S Communication Leader keeps the leadership team informed of progress and development of all relevant customer-communications, internal communications and media-related project / issues

Qualifications/Requirements:
  • Bachelor' Degree in in communications or marketing from an accredited college or university or equivalent knowledge/experience
  • Considerable experience in communications in an international environment

Eligibility Requirements:
  • Travel 25% of the time, as required

Desired Characteristics:
  • Strong experience with communications tools and techniques and related developments such as demand generation tools, social media and campaign marketing/advertising
  • Previous experience in brand management and media relations/PR is required.
  • Strong writing experience for business environments.
  • A genuine understanding of flow business promotional strategies and engagement tactics including modern engagement trends and practices
  • Both a strategist and an able hands-on practitioner
  • A reliable project manager, carrying out and directing the work of other people and suppliers to deliver projects on time and budget.
  • Copes well working on a number of different tasks, sometimes with conflicting deadlines and under pressure
  • Ability to effectively interact and influence in line with objectives at all levels of the organization from senior level executives to all other employment segments, and effectively manage in a matrix organization
  • Comfortable working in global environments and across time zones
  • Direct management of brand and PR/media relations campaigns
  • Mentoring/supervisory experience is desirable
  • Strong interpersonal, influencing and leadership skills
  • Good attention to detail and accuracy
  • A confident, proactive self-starter who truly enjoys the hands-on aspects of marketing communications
  • Approach effective communications plans with a creative and analytical mind
  • Proven ability to work with 3rd party agencies (PR, advertising, digital) to drive success
  • Understanding of measurement and evaluation

Locations:
  • Billerica, MA; London & Leicester, UK and Shannon, Ireland

This is your opportunity to learn more, do more, live the career you have imagined and be part of a truly diverse organization.

Baker Hughes is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. Learn more