Adira Energy Strengthens Executive & Technical Team

Adira Energy announced that Mr. Ohad Marani has been appointed Co-Chairman, Moshe Polity has been appointed as Chief Geophysicist and Greg Embery has been appointed Vice President of Geology of the Company.

Current Chairman of the Board, Dennis Bennie, said, "We are most fortunate to have Ohad Marani accept the position as Co-Chairman of Adira. His experience, knowledge and talents will be invaluable in growing our company. I extend a warm welcome on behalf of all our shareholders and look forward to working alongside Ohad. We are also very proud to strengthen our technical team with Moshe Politi and Greg Embery who are both experts in their respective fields and will add a tremendous amount of skill to the team as Adira prepares for Phase 1 of the Hula Valley natural gas exploration project and offshore license evaluation programs."

Ohad Marani -- Non-Executive Co-Chairman

Mr. Marani is currently Chairman of the Board, Israel Natural Gas Lines. Until the end of 2009 Mr. Marani was Chairman of the Board of Alumot Investment House. From March 2004 to July 2007, Mr. Marani served as Executive Chairman of the Board, Oil Refineries Ltd. The conglomerate has US$4 billion annual sales volume and Mr. Marani was responsible for its privatization and related largest ever equity raise in Israel of US$1.5 billion.

Mr. Marani has a Masters Degree in Public Administration (major in economics and finance) from Harvard University, an MBA (majoring in finance) from Hebrew University of Jerusalem and a BA in Economics from Hebrew University of Jerusalem.

Mr Marani stated, "I'm very proud to join this ambitious company and its capable staff, and to bring to Adira, my experience in the Israeli energy industry and financial markets. Adira operates in a region with a huge potential, and is going to expand its operations to become a substantial player in the country and to create value to its shareholders."

Moshe Politi -- Chief Geophysicist

Mr. Politi is a Petroleum Geologist/Geophysicist with 38 years of experience in exploration and development of various and significant resource plays. He has specialized in the integration of multidisciplinary aspects and methodologies of geology and geophysics into viable prospects in various environments: onshore, offshore, shallow and deep prospects, structurally complex (overthrust) and stratigraphic plays. Mr. Politi brings to Adira Energy, a vast experience in geophysical (seismic and potential fields)
interpretation, integration, processing as well as modeling and been involved in all stages of exploration and development.

Mr. Politi received his bachelor degree in Geology from The Hebrew University in Jerusalem in 1972. He is currently engaged in advance studies at the Hebrew University in Jerusalem for PhD. Mr. Politi has taught Petroleum geology and geophysical methods courses for graduate and post graduate students at the Hebrew University in Jerusalem. His vast experience and acquaintance with the regional geology and tectonics of the Levant as well as the experience in wide range of exploration/development methodologies will greatly benefit Adira Energy.

Greg Embery -- Vice President, Geology

Mr. Embery is a Petroleum Geologist with 30 years experience in exploration and development of new and significant resource plays. In
particular, he has specialized in the oversight of new basin exploration programs and is considered an expert in geological interpretation. He has a multi-disciplined background and has the necessary experience to define new resource targets and to understand the minute details of interpretation that leads to major discoveries. Embery has signed off on several major newly
discovered trends and plays and has defined the development strategy for individual wells for maximized production and reserves.

Mr. Embery received his bachelor's degree in Geology from Western State College of Colorado in 1978. He is a member of the American Association of Petroleum Geologists and the Rocky Mountain Association of Geologists. Mr. Embery has a unique skill set of basin interpretation through to full project exploitation and will leverage his considerable experience in the oil and gas industry for Adira Energy.