Castrol Offshore Secures Market Dominance in India's Energy Sector
India's dynamic offshore oil and gas industry is growing together with Castrol Offshore. The company now holds exclusive supply on more than half of all the offshore rigs now in operation in the country.
In just three short years, Castrol Offshore has emerged triumphant as the number one supplier of lubricants to this fast-growing segment of the country's energy sector. These products support critical subsea and topside equipment, giving offshore operators and drillers superb performance and reliability, as well as valuable peace of mind.
It follows an increase in the pace of drilling activity off the coast of India as the search for hydrocarbons has taken in new areas. The number of rigs working offshore has jumped dramatically from just a handful in 2006 to around 44 today, a mix of drill ships, semisubmersibles and jackups.
Castrol Offshore now supplies some 30 of these rigs -- 10 times the number it supplied just three years ago -- mostly on an exclusive basis. It means the company now enjoys over 60% market share in India’s growing offshore industry. Sales during the same period have shot up significantly as a result.
"While the Castrol brand has long been familiar throughout India, we are very proud to have seized the initiative as the country's offshore industry has expanded," said Nitin Mengi, Sales Manager India & South Asia. "Now, rightly so, very few in the market would dispute our leadership position."
The Castrol Offshore success follows a period of intensive effort to build long-term, mutually-beneficial relationships with local and international drilling contractors and operators, based on superior performance and providing added value.
Safety and environmental issues were also primary considerations in the drive to build up the India business, said Mengi.
"Offshore drilling operations in India are in difficult locations and very demanding when it comes to delivering safely," he said. "The India team was very clear about its priorities: as a result Castrol Offshore delivered this spectacular performance during the past three years with no accidents, no harm to people, and no damage to the environment."