Maersk Contractors Divides into Separate Trade Names for Drilling, FPSOs
Effective from August 28, 2008, Maersk Contractors has launched its activities under two separate trade names. Maersk Drilling is re-introduced to cover all drilling activities across the globe and a new trade name, Maersk FPSOs is established to encompass all floating production, storage and offloading activities.
The change in brand strategy is the result of a thorough strategic analysis, which revealed that existing and potential new costumers and colleagues alike found the trade name Maersk Contractors unclear. By operating the two business areas under separate and self-explanatory trade names each activity now has a clear and logical identity and can focus on their individual core competencies.
"We are changing the name to strengthen our profile, but our ownership and the people taking care of our business will go on unaffected," said CEO Claus V. Hemmingsen, who added, "We will continue our growth strategy and we remain equally committed to both business units."
As CEO, Claus V. Hemmingsen will be responsible for both business units. In Maersk Drilling, Paul Carsten Pedersen will continue as Chief Commercial Officer (CCO) and Deputy. The name of the Chief Commercial Officer for Maersk FPSOs will be announced shortly and until then, Paul Carsten Pedersen will remain CCO also for this area.
For the offices around the world, the parent company will change name from Maersk Contractors to Maersk Drilling. Maersk FPSOs will be established either as a division of this company or as a separate entity subject to the most beneficial local set-up.