Advanced Communication Crucial to Quashing Protesters

Advanced Communication Crucial to Quashing Protesters
Armed with scare tactics and social media, professional pipeline protesters are requiring the energy industry to use advanced communication to silence their claims.

Rather, comprehensive social risk analysis is crucial for projects to be completed on time and within budget. This includes the real-time monitoring of the sentiment of a community through social media channels, being equally savvy with social media to communicate transparently with the public, and having a communications strategy in place to diffuse protests before they escalate.

By using a risk management model that combines components of social alignment and real-time data collection and analytics, Sisco said pipeline companies and operators can stay ahead of social crises before they develop.

Expanding Into Universities

Many are hopping on board with Sisco’s approach, and so has Texas A&M University. The first known online course of its kind – an Introduction to Population-Centric Social Risk Analysis – was launched in June 2017 on the Texas A&M Engineering Extension Service (TEEX) website. It was developed by ENODO Global and TEEX as part of the institution’s Law Enforcement & Security Training division.

“This course introduces social risk and techniques to recognize the factors that propagate instability within communities and across societies,” explains the course description. “By understanding these concepts, you are equipped with the knowledge to make sense of the unpredictable nature of today’s dynamic societies and employ proactive strategies to engage different segments of the population.”

The goal of the course is to curb social tensions that escalate into violence, project delays that lead to business failures and the radicalization of groups that can result in political instability.

A Slow Conversion

While energy companies must prepare to mitigate and counter large-scale protests with the same techniques employed by their opposition, they also must proactively communicate to the population that renewable energy, which comprises just 2 percent of the world’s power today, is not a goal that can be achieved overnight.

The 2009 acclaimed documentary film “Switch”, which features Scott Tinker, the director of the Bureau of Economic Geology at the University of Texas at Austin and State Geologist for Texas, takes an objective look at the global energy scene. Tinker explains that oil and gas are important energy resources that essentially touch the lives of everyone – from gasoline for transportation to heating homes to plastic materials and any item a person might purchase that must be delivered to a store or to one’s home.

Globally speaking, for oil and coal to decrease to just half of the world’s energy supply in the next 40 years, the production of natural gas will have to roughly double; nuclear reactors must increase three-fold; and renewable energy, including wind, solar and biofuels, will have to multiply by five, Tinker explained.

The process is a slow one. For example, it took France approximately 30 years to get roughly 80 percent of its electricity from nuclear energy, and Denmark took approximately 35 years to get 20 percent of its electricity from wind.

In the meantime, rather than purchasing plastic picket signs and driving or flying across the country to protest oil and gas projects, people could make an actual impact on energy consumption by being smarter about energy: turning lights off in homes and offices, insulating homes, repairing leaks and purchasing energy-efficient appliances. “We need to change the way we think about energy, so we can change the way we use it,” Tinker said to Rigzone. “There’s a tremendous role that each of us plays in efficiency.”


View Full Article


Generated by readers, the comments included herein do not reflect the views and opinions of Rigzone. All comments are subject to editorial review. Off-topic, inappropriate or insulting comments will be removed.