Report: Pay, Advancement Main Factors in Gen Z's Trust of Employers

Report: Pay, Advancement Main Factors in Gen Z's Trust of Employers
A study by EY delves into the factors that influence Generation Z's trust in future employers.

For Generation Z, also referred to as iGen, the single most important factor when determining who to trust in an employer relates to pay and promotions.

EY’s report "Global generations 3.0", which includes responses from more than 3,200 teens aged 16-18 from eight countries, revealed that 66 percent of Generation Z said an employer that provides equal opportunity for pay and promotion as well as opportunities to learn and advance their career would be considered more trustworthy.

Additionally, job security is a bigger determinant of an employer being trustworthy to U.S. respondents (71 percent) than respondents from other countries: Germany (69 percent), India (67 percent), Brazil (67 percent), the UK (62 percent), Mexico (58 percent), China (57 percent) and Japan (47 percent).   

And Generation Z is paying attention to their parents’ experiences.

“Our research found that parents’ experiences in the workplace impact Generation Z’s expectations and trust for future employers,” Karyn Twaronite, EY global diversity & inclusiveness officer, told Rigzone.

According to the report, 58 percent of global respondents said their parents’ or guardians’ work experience had a positive impact on how much trust they will place in future employers.

On the flip side, 11 percent of global respondents said their parents’ work experience negatively impacts how much they will trust future employers. The top factors as to why they feel this way are because their parent/guardian:

  • “hasn’t had a good raise in years” (39 percent)
  • “doesn’t like/trust their boss” (33 percent)
  • “doesn’t like their job” (30 percent)
  • “doesn’t like/trust their colleagues” (30 percent)
  • “doesn’t like/trust top executives at the company” (28 percent)

Further, 25 percent of global respondents said factors for the negative impact were because their parent works for a company that has terminated employees while 17 percent said their parent was terminated.

“What’s interesting is that our research also revealed that globally, Gen X (ages 35-50) are the least trusting demographic (only 41 percent). So, there’s a ‘ripple effect’ happening,” said Twaronite. “Gen Xers are the parents of Gen Zers, so you have to wonder what is being discussed at the dinner table. Moreover, it’s no surprise Gen X lacks trust. They bought into the corporate promise of a prosperous future and due to the economic downturn, the rugs got pulled out from under them.”

Rachel Everaard, principal in EY’s people advisory services practice, stressed the importance of Generation Z to the oil and gas industry, but noted the challenges the industry will face in recruiting this generation.

“At the top of this list may be Generation Z’s perception of the industry’s instability,” Everaard told Rigzone. “This generation, mostly the children of Gen X, has witnessed their parents being laid off or furloughed during oil’s current downturn and, as a result, may be less trusting of the industry.”


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Dale Birnie-Browne  |  August 26, 2016
I have family members , including myself, who have been employed in the oil industry for years. My late father started on the drilling rigs in the 1950s. There were booms and busts through the years but this downturn is the most severe in the history of the industry. It is truly frightening to see the staggering job losses with no end in sight. I truly believe that there will not be a turn around this time and that this is the new normal. My brothers,cousins,nephews and myself have lost our jobs in this new reality. My advice to young people thinking about getting into this industry, dont! Pick a career with a future.