Technology Investment Remains Key for Industry Efficiency

Technology Investment Remains Key for Industry Efficiency
While not a focus in the current market, emerging technologies could be a tool for enabling industry recovery.

The oil and gas industry in recent years has sought to enhance three key aspects of its operations: efficiency, productivity and safety.

Right now, oil and gas companies are focusing on striking the right balance between cutting enough spending to stay afloat financially but spending enough to preserve production infrastructure and capacity to remain competitive when the market recovers, Reuters reported Feb. 7.

Companies that have already invested in emerging technologies such as Big Data will continue to do so, and will benefit from that investment. But smaller to midsize companies that haven’t taken the technology leap yet won’t do so until oil prices recover.

It all comes down to money, Carl Larry, director and principal consultant of Frost & Sullivan, told Rigzone. The cost of investing in emerging technologies is not a luxury that smaller firms can afford right now. 

Carl Larry
Carl Larry, Director & Principal Consultant, Frost & Sullivan
Director & Principal Consultant, Frost & Sullivan

“If you’re going to make the leap, you’re going to make a leap of faith,” said Larry, who believes that the industry will need oil prices to recover to at least $60 per barrel to start pumping again.

If prices go from $40 per barrel to $30 per barrel, companies are still in the same boat, and an investment in new technology won’t help.

The biggest opportunity that Carl sees right now is for integrated oil companies to invest in new technologies by acquiring smaller companies. This will reduce the need for integrated companies to outsource work.

Lower Costs Used as Strategy to Cope with Lower Oil Prices

In the current environment, investments in new technology by U.S. onshore operators would have to be justified by a direct correlation to lower well costs and higher productivity, Erika Coombs, senior energy analyst with BTU Analytics, told Rigzone.

Coombs said that BTU Analytics, which looks at the upstream economics in all U.S. onshore plays, saw producers cope with the low oil price environment in late 2015 and earlier this year by decreasing drilling and completion costs. Operations have also become more efficient for drilling as only the best of the best rigs are being used. The biggest gains made so far in lowering costs have been changes to the ways hydraulic fracturing jobs have been implemented, such as different combinations of proppants, a shift to slickwater from gels and ceramics and hybrid completion options.

John Pope, CEO with WellDog, a technical services company that provides commercial reservoir analysis, told Rigzone that his company has seen producers over the past year and a half looking at WellDog’s technologies to provide near-term enhancement in production and reduction in costs. But in recent months, the operators that WellDog had been speaking with stopped pursuing any solutions at all due to a slowdown in replacement drilling and completion. Still, he added, operators are looking to the future and to leverage achievements made in cost reductions and operational efficiencies made in the past year and a half.

But the importance of technology in the oil and gas industry is not going away. Prior to the downturn, the industry had already been delving into new technology such as Big Data, analytics, cloud and supercomputing technologies to enhance production at lower costs. Falling oil prices have put even more pressure on producers to reduce costs, raise output and eliminate unscheduled shutdowns, Patrick Harris, global sales manager for industrial wireless at Eaton, told Rigzone late last year.

ConocoPhillips Chairman and CEO Ryan Lance told attendees at IHS CERAWeek in February that the oil and gas industry, which has been focusing on Big Data and other emerging technologies to boost efficiency, productivity and safety, shouldn’t lose its current focus on margins when prices recover.


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