Pink Petro Launches HERWorld, a Global Energy Forum

HOUSTON, February 10, 2016 – To celebrate the first anniversary of the public launch of Pink Petro™, its Founder and Chief Executive Officer Katie Mehnert has created a unique way to celebrate: hosting a daylong confernece called HERWorld Energy Forum at Halliburton headquarters in Houston on March 1. HERWorldwill be live streamed across the globe with local watch events being coordinated by internal women’s networks at KPMG LLP, Shell and GE.

The Pink Petro 2016 HERWorld Energy Forum will address new frontiers in the energy industry where business, workforce, innovation and policy intersect. It will feature a wide range of speakers from the classroom to the C-Suite will discuss what lies ahead regarding oil price, diversity, technology, policy, and the gender gap. 

Leveraging technology to connect audiences across the world, HERWorld will broadcast up to 5,000 individual connections online with some remote locations in the US, Europe and the Far East hosting. The event begins with a breakfast at 8:30 a.m. and ends at 4:30 p.m. Central Time and is being broadcast on the recently launched PinkPetroTV™ by TV Worldwide.

Cindy Patman, senior director of corporate affairs and global diversity initiatives for Halliburton, offered to host HERWorld because of the difference she believes Pink Petro™ is making. “Pink Petro is addressing a gap in our industry and helping to connect the thousands of women working in Energy.”

Mehnert launched Pink Petro™ as an on-line, fee-based social media business community to help women advance in the energy industry and close the gender gap in March of 2015, just months after the oil industry began to enter its biggest downturn since the 1980s. Since its launch, hundreds of women and men from 21 countries have joined, tens of thousands are following, and Pink Petro™ has evolved its mission.

“In the last 12 months, while professionals and experts in many different facets of the industry have joined, I have come to define Pink Petro on a larger scale,” Mehnert explained.  “We are an inclusive, authentic, progressive and engaged global community creating a new culture for workforce and supply chain transformation in the energy industry. Our mission continues to be closing the significant gender gap. Women play a big role in shaping energy’s future and Pink Petro is the community to make that happen,” said Mehnert.

Registration for Pink Petro members is a complimentary benefit. Registration for non-members is $200. To learn more, visit


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Colleen Watson  |  February 12, 2016
This is very cool! Wish I could be there Katie. Congrats and good luck. Cheers, Colleen

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