Oil, Gas Companies Adjust to Social Media, Multi-Generation Workers

“The technology is the big thing that’s different. Each generation has to respect the communication styles of other generations. There is an etiquette to it, and digital natives understand it,” Winters said, adding that older generations have the most to learn about the communication styles commonly used in social media. 

Direct social recruiting is another way in which energy company hiring authorities can benefit from social media, Washington noted. In a recent study, 73 percent of hiring managers have hired workers via social recruiting.

In recent years, the culture of LinkedIn was business, and “the rules for engagement are the same as in-person,” Washington said. “If you have some type of group that will help people learn more about their industry, that is the thing that does well on LinkedIn.”

However, as new as social recruiting is, it is already changing. In a study of how people got jobs on social media, 18 million got on Facebook, 12 million got one on LinkedIn, and 10.2 million got one on Twitter, Washington said.

“You get jobs through those whom you know,” Washington noted, adding that Facebook’s culture was one of building relationships. Facebook Graph Search was designed to help users find the people, places and things they are looking for, and discovering new connections based on what others have shared.

“Social media does not replace face to face interactions. It does not replace phone calls. It does not replace handwritten notes. But it is a great way to touch in between real life interactions. It’s a shift in the way we communicate,” Washington said.

Washington touched briefly upon how social media came to be the preferred communication choice of many younger workers, noting that it couldn’t have become as pervasive as it is without the concurrent evolution of mobile phones into smart phones.


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