Spoof Website Satirizes Shell's Alaska Efforts

A website that satirizes Shell's offshore Alaska exploration efforts – and looks similar to Shell's real homepage – is getting a lot of attention thanks to recent events involving the Kulluk drilling rig.

The website – arcticready.com – satirizes Shell's exploration efforts offshore Alaska, including the Kulluk drilling rig, one of two rigs Shell used in its Alaska program. The Kulluk recently ran aground onshore Alaska after the rig came loose from the vessel that was towing it to Seattle for repairs.

"No oil company has ever operated in an environment as extreme as the Arctic, let alone with heritage equipment – yet that's exactly the sort of challenge that makes the Arctic so appealing to many of us at Shell," according to the website. "No one has yet fully determined how to clean up an oil spill in pack ice or broken ice – but that too is exactly the sort of challenge we love."

The company has faced a number of challenges in its exploration program offshore Alaska, from regulatory delays associated with the oil spill response barge Arctic Challenger to the presence of ice forcing Shell to curtail its 2012 program."

Despite the Challenger's numerous setbacks, we're swiftly and steadfastly cutting every conceivable corner in order to meet our Arctic deadline," according to the spoof website.

The website is a collaboration between Greenpeace and Yes Lab, Greenpeace spokesperson Travis Nichols confirmed to Rigzone.

The website has been up since June, and is part of Greenpeace's creative campaign to "highlight Shell's reckless campaign" to drill in the Arctic and "further highlight Shell's absurd project and efforts to exploit global warming."

The website has been getting more attention with people doing Internet searches for Shell.

In 2012, Greenpeace launched a series of fake advertisements, using Shell's "Let's Go!" campaign, to draw attention to Shell's Arctic exploration efforts. One of the advertisements features an image of the Titanic sinking, and discusses how climate change and receding icebergs are opening up opportunities for Arctic exploration.

On Shell's real homepage, the company noted that it has a long history in Alaska, and is responsible for safely drilling many of the wells in the Beaufort and Chukchi seas in the 1980s. Shell reentered Alaska in March 2005, believing that Alaska has significant untapped oil and gas resource potential.

"When we enter an area to explore and ultimately set up operations, we do so with a clear oil and gas business objective, but we also have two other goals – to protect the environment and to create a positive presence in the community through activities such as workforce development," according to Shell's website.


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