NPD Starts a PR Campaign for the Norwegian Shelf

The NPD wants more companies on the Norwegian shelf, and is now starting a marketing push aimed at potential newcomers.

"We want to prove that the Norwegian shelf is still an attractive area for exploration and production of petroleum. There are still a lot of resources to explore for, even if parts of the shelf are mature," says NPD director Bente Nyland.

Together with representatives from the Ministry of Petroleum and Energy, Bente Nyland and principal engineer/geologist Kari Ofstad are spending this week at a conference in Houston in the USA. A total of 100 oil companies are participating. The NPD's hope is to interest as many of these companies as possible in the opportunities to be found on the Norwegian shelf.

The promotion is particularly aimed at the medium-sized, independent oil companies – the independents. Bente Nyland admits that company names such as Petrocanada, Anadarco, CNR, Apache and Encana figure high on the NPD's wish list.

"Our goal is to bring in companies that have the backbone to carry out exploration in both mature and less mature areas. We currently have 500 mapped prospects in the North Sea that have still not been drilled. Many of these prospects could hold more than 30 million barrels of oil."

"What we are talking about here are volumes that other petroleum provinces only dream of, but which we - who have become spoiled by many years of gigantic discoveries - think are small."

The Norwegian Petroleum Directorate has prepared a special information packet to present the opportunities that await companies on the Norwegian shelf. In addition to fact sheets containing information on framework conditions, the tax system, the Norwegian oil community and general conditions for petroleum activity in Norway, the brochure also contains a DVD with a complete copy of the NPD's annual report, the MPE's fact sheet and the NPD's fact pages on the Internet.

This week's conference in Houston kicks off the marketing campaign. Later comes the OTC in Houston in May and ONS in Stavanger in August.

"This type of marketing is new to us. The UK has been doing it for years and has achieved good results. Now it's our turn to try out the concept, and we obviously hope that it will have a good effect for the Norwegian shelf as well," says Nyland.
Company: Norwegian Petroleum Directorate more info
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