The southern region of Asia's continent comprises the countries of Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka and houses a substantial portion of the world's population. Because Southern Asia is the most densely populated geographical region in the world, the oil and natural gas industry serves as a significant generator of income, and is vital to powering the region's newly industrialized and developing cities, including such major metropolises as Mumbai and Delhi in India, the most populous democracy in the world. An economic rebirth in Southeast Asia within the last decade has spurred new investment in the oil and natural gas sectors.
The Marketing team communicates the value of a product, service, or brand through a variety of tools and touchpoints in order to attract and retain customers or consumers. Through research and analysis on consumer behavior and the market, the marketing team is able to evaluate when and where to reach consumers, increasing sales for the company.