As home to supermajors, as well as a plethora of smaller, independent energy players, the US boasts one of the largest concentrations of energy personnel in the world. With its insatiable appetite for energy resources, the United States is the world's single largest consumer of oil, using as much as 20.73 million barrels per day as of 2008. Recently, interest has peaked in the vast quantity of untapped natural gas resources in the US, the reserves of which were inventoried in 2008 at 238 Tcf, with producers specifically targeting the nation's promising shale formations for this energy commodity.
The Marketing team communicates the value of a product, service, or brand through a variety of tools and touchpoints in order to attract and retain customers or consumers. Through research and analysis on consumer behavior and the market, the marketing team is able to evaluate when and where to reach consumers, increasing sales for the company.