Spanning Canada and the United States, North America is home to a plethora of major industry players, including Exxon Mobil Corp, the world's second-largest publicly traded company after Royal Dutch Shell. The region's oil and natural gas industry is focused on developing oil sands, deepwater gulf prospects and increasingly profitable shale deposits stretching across the continent. One of the premier sweet spots for deepwater exploration, the Gulf of Mexico is the largest body of water indenting the U.S. continental coastline, and its subsea developments continue to spark both national and international interest.
The Marketing team communicates the value of a product, service, or brand through a variety of tools and touchpoints in order to attract and retain customers or consumers. Through research and analysis on consumer behavior and the market, the marketing team is able to evaluate when and where to reach consumers, increasing sales for the company.