The largest oil and natural gas producer in the EU, the United Kingdom retains proven crude oil reserves of around 4 billion barrels and proven natural gas reserves of some 18.8 Tcf as of 2006. Containing the bulk of domestic reserves and an extensive network of subsea pipelines and infrastructure, the UK Continental Shelf (UKCS) is the most active offshore region for the UK's oil and gas sector, and industry giants Shell, ExxonMobil, Chevron and Total all explore and produce there. The third largest global energy company and headquartered in the UK, BP is operator of such major offshore UK producers as the Foinaven and Forties fields.
The Marketing team communicates the value of a product, service, or brand through a variety of tools and touchpoints in order to attract and retain customers or consumers. Through research and analysis on consumer behavior and the market, the marketing team is able to evaluate when and where to reach consumers, increasing sales for the company.