Woolslayer announced that the company will now be known as Lee C. Moore, A Woolslayer Company. The name change is effective immediately.
Both customers and employees have strong ties to the equity of the Lee C. Moore and Woolslayer names the company has operated under since 1907. Lee C. Moore has reintroduced themselves and announced their return to what made the 103-year-old company notable in the first place – innovation and passion in the drilling industry.
"The identity of innovative design and quality began with Lee C. Moore and has been carried into the next generation by Homer J. Woolslayer, Sr. and Joseph R. Woolslayer," said Thomas Wingerter, CEO. "We look forward to building on our pioneering legacy as the foundation for our future in the industry."
The purpose of the re-imaging campaign is to revitalize the brand look and feel to complement the name change to Lee C. Moore. The campaign was timed to coincide with the Offshore Technology Conference (OTC) in Houston.
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