Musings: Changing Landscape of Global E&P Industry

Last week marked a significant point in the current petroleum industry downturn. The more than $100 a barrel oil price decline, coupled with a 70%+ drop in U.S. natural gas prices during the second half of last year, signaled energy industry participants that their world would be significantly different in the future from the view they held as late as July 2008. There was little recognition of this change in the early stage of the price decline, but after the credit crisis exploded in mid September, about the same time that Hurricane Ike landed on the upper Gulf Coast of Texas, the realization about the future became real.

What made trying to figure out how the industry view would be changed was compounded both by economic and financial developments. A more important factor was the potential for a radical shift in the political landscape due to the presidential election. It was in the aftermath of the credit crisis that presidential candidate Barack Obama regained the public sentiment lead from his opponent, John McCain. While Mr. Obama was professing changing the culture of Washington and reversing the perceived anti-middle class policies of the Bush Administration, energy executives realized that the anti-oil company movement fostered by $4 a gallon gasoline prices earlier in 2008 would likely lead to changes in energy regulation.

The loss of access to capital markets for many smaller oil and gas companies and independent operators meant that companies were forced to radically re-plan their spending activities. This pressure came as commodity prices around the world collapsed - partly in response to pressure on financial funds to raise cash to meet client redemption requests and because prospects for global economic growth imploded.

Given a lack of clarity, or even a hint about the future petroleum industry environment, corporate, and even individual, financial survival became the immediate focus. The impulsive response for corporate executives was to stop current spending, slash future spending commitments and work to shrink the enterprise to a scale that can be supported by future cash flows, even though confidence in estimating what they would be was extremely low. The drilling rig count began to fall and with it the volume of oilfield activity and petroleum industry employment, also. The Bush Administration's floundering response to the growing global credit crisis generated little confidence in how quickly this recession would be reversed. As Europe, and then Japan, and finally China and Southeast Asian countries experienced the impact that an absence of credit had on their commerce, fears about a repeat of the Great Depression dominated the popular press and media commentary. Fear became the watchword!

Now, six months after the credit crisis exploded, there are signs credit markets are starting to function again. Consumer spending, which had been in a freefall for most of this time, appears to be stabilizing. Housing prices are continuing to fall, but other housing industry indicators are signaling a possible stabilization. Prospects for global energy demand growth have evaporated, but while forecasters are still trying to assess the bottom in demand, energy executives realize that demand is not going to zero. Energy executives are now able to begin thinking about the future. While still not clear, there are trends emerging that will likely shape the energy market for the next few years.

These trends include: accelerating depletion in existing oil producing fields, many of which are extremely old, that will make growing supply more difficult and expensive; a growing world population that will need and demand more energy; political forces that will dictate where the western oil industry will be able to explore and develop new hydrocarbon resources; natural gas, once only a regional fuel, that will play a greater role in future world energy supplies; public (read government policy) pressure to control carbon emissions that will intensify and restrict, or at least boost, the cost of carbonintensive fuels; energy demand growth in mature economies that will slow or possibly slip into a long-term decline trend; unconventional oil and gas resources that will account for a larger share of petroleum supplies; investors who will clamor for more stable investment returns; and a recognition that the next energy age is closer to dawning than at any other time in recent history

Given this myriad of trends, each petroleum producer will need to develop his own strategy for growing his company. There will not be a one-size-fits-all corporate strategy for growth because so much about a company's future will depend upon its current asset base, perceived corporate strengths and weaknesses and its risk tolerance. Industry moves during the past few months have covered a range of actions, but all designed to enhance individual company future opportunities. For example, the merger announced a week ago involving Suncor (SU-NYSE) and Petro-Canada (PCZ-NYSE) has created a junior IOC with a base built on its strong Canadian oil sands assets. In a world of low oil prices and faced with a high-cost asset base, a diversified combined company's resource base enhances its cash flow generation capability and should enable it to lower its annual operating costs. From Suncor's position, capturing the anti-takeover protection of the Canadian government's golden share in Petro-Canada will ensure that the new company's long-term strategy to exploit its oil sands asset base, even though it represents one of the more expensive unconventional petroleum resources available in the world, will not be short-circuited by a forced sale to a bigger company during a period of low investment returns.

Likewise, the recent purchase of Pure Energy (PES-ASX) of Australia by the UK's BG Group (BG.L) demonstrates another case of a buyer seeking to back up its corporate strategy with assets. BG Group is involved in developing a liquefied natural gas (LNG) plant in Australia using coal bed methane gas, an as-yet-untested technology. Last year, BG Group purchased Queensland Gas Company for $2.9 billion, another company with coal bed methane reserves. With its 90% ownership (the balance will be acquired through forced sales under Australian securities law) of Pure, BG significantly expands its coal bed assets. To secure Pure, BG Group competed against much larger rival Royal Dutch Shell (RDSA- NYSE) who has a joint venture with Arrow Energy (AOE-ASX) that in turn owned 20.3% of Pure and also competed for its ownership.

Another example of a company acting to strengthen its strategic position involves Libya National Oil Company (NOC). The government is striving to increase its oil production capacity to 3 million barrels a day by 2013. The country holds an estimated 42 billion barrels of reserves. In this case, Canadian oil explorer Verenex has a subsidiary that holds a 50% interest in a concession in the Ghadames Basin in western Libya on which it has made 10 discoveries to date. China National Petroleum Corp (CNPC) made a bid to buy Verenex for $400 million, subject to various conditions, one of which was a waiver of the right of first refusal claim held by NOC. In this case, NOC decided to exercise its first refusal right in order to further its long-term objective and prevent the oil falling into the hands of the Chinese, a nation that has aggressively moved to buy up natural resource assets around the globe during this period of commodity price weakness.

Other examples of companies exercising asset purchases to further corporate strategies include BP's (BP-NYSE) and Statoil Hydro's (STO-NYSE) purchases of gas shale leases from Chesapeake Energy (CHK-NYSE). The interesting question is whether this industry downturn will ignite a surge in industry consolidation such as happened in past downturns when Exxon and Mobil and Chevron and Texaco combined, along with a host of other oil and gas companies.


Likewise, there has been speculation raised about consolidation within the oilfield service industry, especially following successful debt financings by companies such as Halliburton Companies (HAL-NYSE), Weatherford International (WFT-NYSE) and Nabors Industries (NBR-NYSE).

Both the oil and gas and oilfield service sectors will have a wide array of companies under varying degrees of financial stress in the coming months due to the speed of the recent industry downturn and, for producers, the shrinking of their borrowing bases. The ability of financially-stressed companies, particularly oilfield service companies, to weather this downturn will depend not only on their balance sheet strength, but also on their relative business exposure to those geographic regions suffering the most from weak commodity prices such as North America and Russia.

Another factor that could increase the pressure for deals is the outlook of the owners or managers of these stressed companies for how long before their markets improve. In the case of North America, the recent bleak assessment of the U.S. natural gas market issued by Aubrey McClendon of Chesapeake Energy saying he didn't see an upturn in prices until 2010 or 2011 could force some companies to have to throw in the towel and combine sooner than they might otherwise consider. Absent these pressures, the urge to merge may remain merely an itch still waiting to be scratched.

G. Allen Brooks works as the Managing Director at PPHB LP. Reprinted with permission of PPHB.


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Craig McKelvie | Apr. 1, 2009
Our global economy has always been geo-political vs. free-enterprise. Those businesses who have exercised wise business decisions in the past will surely succeed going forward. Those who have made short-sighted or poor business decisions will live the circumstances of the current marketplace. Until the world allows free-enterprise to operate hands-free from politics, we can all expect boom and bust cycles to continue. If you keep doing what you're doing, you will surely keep getting what you're getting. Positive change has been required for decades.

Hugo Valdez | Apr. 1, 2009
Do not panic. Strategy is all about. The demand for energy in the world will continue growing up.

CC Tam | Mar. 31, 2009
From my perspective in Hong Kong, I might say that China is changing his strategy in acquiring oil assets overseas. Now, they are beginning to learn the lessons of harsh business environment in Middle East and Africa. From the recent visit of Vice President, Mr Xi Jinping, to Latin America, China is willing to buy oil from Petrobras, which is quite novel, in my opinion. More investment in Venezuela was motivated by Hugo Chavez as PdVSA is experiencing less cash inflow.

The loan of US$25 billion to Russia's Rosneft and Transneft was made out of necessity. China might not get the crude oil and, possibility, piped natural gas from Russia in a few years time. Russia remains wary of China's rapidly rising economic power. The memory of Russia being ruled by Mongolians for 300 years is not that distant.

In Libya, NOC will take over Venerex and will keep CNPC at bay. After all, China is a communist country, where the CCP is above the state government. Communism is not welcome in both Middle East and Africa.
China might bow to the pressure of the international oil market by paying for the crude oils which they need to fill up their SPR before crude prices rise again in 2010 and beyond.

Harold W. Smith | Mar. 31, 2009
What if Obama tries to nationalize the American oil industry like he is taking over the banking industry? Where will be the value of our positions in E&P and services?

Lloyd Brown | Mar. 31, 2009
I think the small independent gas producers will have to drastically change their operations when their gas hedges end. Summer will be interesting. Several two or three way mergers will reduce management overhead and some may survive.

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