BPA Worldwide will track the traffic for Rigzone.com. Rigzone has 12 months to complete the initial audit.
"Launched nearly six years ago, Rigzone.com has grown to become one of the leading informational and e-commerce web sites for the upstream oil and gas industry," said Mark Gates, Rigzone.com's sales manager. "Over the years, we have succeeded in providing quantifiable results for our advertisers. With BPA's audit, we hope to further illustrate our commitment to our advertisers and set a new standard for B2B sites in the industry."
"We are pleased that Rigzone.com has applied for membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the site owner for providing advertisers and prospects with the solid assurance of an independent media audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that Web site traffic claims are accurate, and that they have the verified data that they need."
About BPA Worldwide A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than 2,500 media members and applicants–including more than 2,000 B-to-B publications, more than 500 consumer magazines, plus newspapers, events, Web sites, email newsletters, databases, wireless and other advertiser–supported media. BPA's membership also includes more than 2,600 advertiser and agency members. Visit BPA for the latest audit reports, membership information and publishing and advertising industry news.
Most Popular Articles