Aberdeen-based BUE Viking is becoming known as Viking Offshore Services Limited, reflecting a shareholding change in the business last year.
An extensive re-branding exercise is being undertaken by the company, which has 37 vessels.
Viking Offshore Services chief executive Graham Philip said:
"The change of company name effectively represents the start of a new era for the business. We operate successfully in a highly competitive sector, and to sustain that it is important we have a clear and distinctive brand to represent our qualities and values in the market place.
"Our name is changing but our commitment to providing a quality service for our many customers in the North Sea and a safe working environment for our crews remains."
The new name comes in the wake of the acquisition by Viking Supply Ships of BUE Marine's 50 per cent shareholding in BUE Viking last year.
All vessels are being re-painted, in a rolling program, in the traditional Viking Supply Ships colours of yellow and black and will be renamed to start with the prefix 'Viking'.
BUE Viking was formed in September 2002 through the merger of the standby vessel operations of BUE Marine and Viking Supply Ships. The latter is a wholly-owned subsidiary of Oslo-based investment company Kistefos AS.
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