Maana Forms Advisory Board to Service Oil, Gas Industry

Maana, a developer of search engine technology for Big Data-fueled solutions, will form an advisory board focused on its oil and gas customers.

The board is the first of its kind that Maana has established for one of its verticals. Maana, which is involved in manufacturing, health care, banking and entertainment, established the board to respond to the significant interest the company was seeing from the oil and gas industry in its technology, Maana CEO and founder Babur Ozden told Rigzone in an interview. Ozden presumes that this interest has been sparked by low oil prices, which are introducing a new level of discipline in oil and gas companies to make better use of their data than they have historically.

Breunig will determine the number of members the advisory board will have, the membership roster and how frequently the board will meet. Board members will include oil and gas companies, but may also include members of academia with backgrounds in areas such as cognitive computing.

“We’re not doing something or improving something that exists, but we’re creating a new product category in terms of making use of Big Data across an enterprise,” said Ozden.

Peter Breunig, former GM of technology management and architecture at Chevron IT who spent over 30 years at Chevron in upstream technology support, application and research, will form and chair the new board. While still at Chevron, Breunig was instrumental in Chevron evaluating Maana as a potential vendor and in Chevron’s decision to invest in the company, Ozden said.

“The proliferation of low-cost technology such as sensors and control systems offers oil and gas companies the opportunity to automate high-cost fallible tasks,” said Breunig in a Sept. 15 press statement. “These technologies, coupled with the industry’s increasing success at collecting data, is driving wider acceptance of data analytics tools that promote better decision-making, greater reliability and improved safety, and uncover affordable ways to find new reserves, predict failures and drive cost savings.”

“Within this category of Big Data analytics, Maana’s search and discovery platform is unique and poised to change the way upstream oil and gas companies leverage their Big Data,” said Breunig.

Maana has been doing well in the oil and gas industry, currently working with three of the world’s six largest oil and gas companies. The company is also building a presence in Houston – its largest after its West Coast headquarters in Palo Alto, California – with plans to build an office there, Ozden said.

The company also recently hired Erhan Eren and Jeff Dalgliesh, both of whom have extensive oil and gas expertise. Eren will serve as Maana’s business development manager. He will be based in Houston and will work closely with customers to identify needs and provide business solutions that directly impact line-of-business operations. Eren comes to Maana from oilfield service firm Baker Hughes, where he spent 8 years, most recently serving as an enterprise marketing manager. In this role, he helped identify regional opportunities to develop new markets, boost market share and obtain a competitive position in the industry.

Dalgliesh, an experienced drilling and completions technology enterprise architect, will serve as Maana’s search enabled solutions leader. He spent 18 years at Chevron, where he most recently headed up Chevron’s global information technology group for drilling and completions, providing technology support and capabilities for Chevron’s 14 global upstream drilling and completions business units.

The company plans to continue hiring more people with oil and gas industry experience. Since June, the company has increased its workforce size by 25 percent to around 33 workers, Ozden said.

Karen Boman has more than 10 years of experience covering the upstream oil and gas sector. Email Karen at


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