Thailand-based Mermaid Maritime Public Company Limited (the Company) announced Monday that it has commenced the rebranding of the subsea business units which will be collectively operated under “Mermaid Subsea Services”.
The Company’s subsea business currently operated globally under separate brand names, namely Subtech (Subtech) in West Africa and the Middle East, Zamil Mermaid Offshore Services (ZMOS) in Saudi Arabia, Seascape Surveys (Seascape Surveys) in Singapore and Indonesia, and Mermaid Offshore Services (MOS) in Thailand. All these four subsea units will be integrated and operated under the banner of “Mermaid Subsea Services”. The integration will unite the Company and provide brand recognition and seamless services to our valuable customers throughout their global network. At the same time, the Company can benefit from economies of scale in terms of procurement.
Whilst the rebranding exercise will start with Subtech group of companies which comprises of Subtech Ltd. (Seychelles), Subtech Qatar Diving& Marine Services LLC. (Qatar), Subtech Saudi Arabia Co., Ltd. (Saudi Arabia) and Zamil Mermaid Offshore Services Company LLC (Saudi Arabia), it will be rolled out throughout our footprints and other subsidiaries, including Seascape Surveys and MOS’ group of companies operating in Southeast Asia, by 2015.
Mermaid revealed in a separate announcement that in line with the rebranding of the Company and the integration all subsea subsidiaries to work under one unified management led by Paul Whiley, the subsea organization will be geographically separated into two markets of Western and Eastern Hemisphere.
Neil Howie is the Group regional director of the Western Hemisphere. He will be responsible for the footprints of Saudi Arabia, Qatar, United Arab Emirates, Nigeria, Libya, and the North Sea. The Eastern Hemisphere, headed by Peter Reichlmeier as the Group regional director shall be responsible for the footprints of Australia, China, Indonesia, Malaysia, Singapore and Thailand.
The fleet of the vessels currently owned by Mermaid Offshore Services Co.,Ltd. (MOS), a 100 percent subsidiary of the Company, and managed by the Marine Department will report directly to Paul Whiley and Chia Wan Huat Joseph.
With this reorganization, our customers will be better served as each region’s footprints will come under the regional directors who are able to direct and allocate human resource and hard assets (Remotely Operating Vehicles (ROV), vessels, and Saturation Diving system) where they are most needed.
In addition to that, this structure promotes cross-selling of products and services resulting in improving utilization of the assets for better profitability of the Company.
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