Sherri Scott Joins Varel International

Sherri Scott recently joined Varel International, as Senior Marketing Specialist. In this position, Scott will lead marketing and communications efforts for Varel, one of the leading manufacturers and distributors of roller cone and polycrystalline diamond compact cone drilling bits for the oil & gas and mining/industrial drilling industries.

“Sherri brings a wealth of industry and communications expertise to Varel,” said Jim Nixon, President and CEO of Varel International. “Her previous appointments have enabled her to build a solid foundation of career experience, industry knowledge, and E&P contacts. We are excited to have our as part of our team. We look forward to her helping us increase awareness of our company, products, and unique capabilities.”

Scott possesses nearly a decade of business-to-business marketing and communications experience, with the majority of her work history in the upstream oil and gas industry. She most recently served as a marketing/communications consultant for several corporate clients in the E&P industry. Prior to that, she served four years in the marketing/communications department for the Society of Petroleum Engineers, where she marketed many of the Society’s products and services, as well as the annual Offshore Technology Conference, the offshore oil and gas industry’s premiere event.

Scott is a long-time member of the American Marketing Association (AMA) where she has been a member of the both Dallas/Fort Worth and Houston chapters. Currently she is an active member of the AMA Houston chapter, and serves on the AMA Energy Special Interest Group Committee, whose purpose is provide marketing sales professionals working in the upstream, midstream, downstream, regulated and deregulated energy industries the opportunity to network and exchange ideas with peers, learn best practices, and focus on industry trends and key challenges facing the energy industry.

Scott is a graduate of Abilene Christian University (Abilene, Texas, USA), with a bachelor’s degree in Marketing. Additionally, she has completed advanced education and training in such subjects as marketing, communications, and management from Southern Methodist University (Dallas).

About Varel International
Varel International is a major supplier of drill bit-focused solutions to customers in the global Oil & Gas drilling and Mining/Industrial drilling markets. The company provides s a comprehensive range of roller cone, polycrystalline diamond compact, and diamond drill bits, and has ISO 9001 and API certified manufacturing facilities in Matamoros, Mexico; Carrollton, Texas; Houston, Texas and Tarbes, France. Founded in 1947, Varel was privately held by the Varel family until 1998, when it was acquired through a management buy-in, supported by 3i PLC and the University of Texas Investment Management Company. This new structure resulted in what is known as “New Varel.” Using patented drill bit technology and emerging drilling technologies, “New Varel” aligns its engineering and manufacturing capabilities to provide high-quality products that deliver reliability and optimum product performance at the lowest cost per foot. For more information, visit

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