DONG Seeks University Help for Energy Future

In the annual CBS Case Competition on Copenhagen Business School, DONG Energy was in the spotlight. Representatives of 12 universities from all over the world flew to Copenhagen to wrestle one of the hardest questions of the day: How can DONG Energy leverage its portfolio of technologies and partnerships to profitably lead the next revolution in the energy sector – providing a clean yet reliable energy supply.

The 12 universities had 32 hours to come up with a presentation, and the students didn't get many hours of sleep.

Three group winners from Tsinghua University in Beijing, NUS in Singapore and Georgetown University in Washington D.C. fought for the final victory in front of a jury, that aside from DONG Energy CEO Anders Eldrup and DONG Energy VP of Strategy among others also counted prominent Scandinavian business leaders Peter Straarup of Danica Pension, Eva Berneke, TDC, and Lars Seier Christensen, Saxo Bank.

After a 20 minute presentation each, the three shools were under fire for 15 minutes, before Anders Eldrup could finally appoint Georgetown University as close winners of the competition in front of last year's winners, National University of Singapore.

"We decided to participate in this competition, because we think we can learn a lot from the young people. We are very interested in heard all the good ideas from the next generation," Anders Eldrup said in the introduction video shown to the students when they got the assignment on Wednesday morning.

Anders Eldrup had no doubts that Georgetown was the right winner.

"One of the main reasons for choosing Georgetown was that they chose to focus on something that we in DONG Energy are very good at – offshore wind. This is a field in which we are significantly stronger than our nearest competition," he said.


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